Thursday 13th March 2008 - Purcell Room & Royal Festival Hall
About the conference
The event will be of huge importance to British companies looking to expand their share of overseas business in one of the most lucrative and fastest growing economies in the world, whilst providing insight to companies from both China and Britain seeking to learn from their counterparts.
The UK has a rich and diverse artistic heritage… Today, the massive scope of artistic expression in the UK reflects the personal freedom, prosperity and cultural diversity of the British people. The UK government recognises and encourages the substantial contribution to the economy made by the creative industries.
Gordon Brown, Prime Minister, 2007
The conference will be of utmost interest to a niche group of creative entrepreneurs, creative business managers and executives, policy makers, practitioners academics and researchers with an interest in Chinese and British business development in the emerging markets. The conference is supported by key international bodies, government agencies, leading economic and cultural think tanks of the highest regard.
Within the next two years, the UK creative industries sector is expected to overtake the financial sector as the UK’s most significant economy. At the same time, China will move ahead of Germany as the world’s third largest economy. This makes it essential to improve cooperation and build opportunities between the two countries’ creative businesses making the Creative Exchange with China conference all the more important to attend.
Led by the University of the Arts London and London Business School
The Creative Exchange with China conference is organised by the Centre for Creative Business, London, a not for profit joint venture between the University of the Arts London and the London Business School. The CCB project works to inspire, educate and equip creative industries management teams through unique business courses, mentoring schemes, conferences, events, business networking clubs and media. The aim is to work with the best in our creative industries – in TV, film, music, advertising and marketing, all fields of design, creative software and architecture – to build more scalable, profitable and sustainable businesses.
You should book your ticket for the Creative Exchange with China Conference immediately if you are:
- Looking for inspiration or fresh approaches to growth and exploitation of previously unexplored markets in China or Britain
- Are looking to begin research into feasibility and strategy for entering the Chinese or British market;
- Currently planning expansion into China;
- Have an existing strategy for winning business in China;
- Looking for new methods to expand market share or for new markets to explore;
- Looking for partners for business ventures or operations.
